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Sell in Winter? Absolutely! Here's 5 Reasons Why

24 June, 2019

Deciding when to put your property on the market is one of the first decisions you’ll need to make when looking to sell. If time is of the essence, well then – now it is! If time is on your side, then here are 5 reasons why selling your house in winter is not such a bad idea after all.

1. Fewer properties for sale

According to the Real Estate Institute of New Zealand (REINZ), there is generally a property slowdown in number of properties on the market over the cooler winter months, with most homeowners generally holding off till spring/summer to list their home for sale. This means that active buyers in the market have less choice, and this would translate to possibly more competition for the fewer houses on the market.  

2. Highly motivated buyers

Winter buyers are more often serious, highly motivated, buyers. Heading out in the cold and rain to attend open homes is not for the faint-hearted, unless of course you are serious about buying.  ‘Less is often more’ - fewer, more serious buyers vs those just passing the time and browsing for décor tips or price comparisons.

3. Winter warmth and hot spots!

Got a great heating system, fireplace or insulation?  Then winter selling is for you!  There is no better time to show off these features than at winter open homes, with a super cosy house. If the house is warm and inviting in winter, then it is certainly going to be even more fabulous in summer!

4. Location, location, location

If your property is in a great location ie close to sought-after schools or across the road from the beach, then any time is a good time to sell.  Buyers who are in the market for certain areas will be on the lookout to see when these homes go on sale – so the cooler winter temperatures will not deter them!

5. Summer holidays

Selling in winter means that the long summer holidays don’t get in the way of finalising the sale. With many legal and banking institutions closing over the Christmas/New Year period it is a time when sales could take slightly longer to complete because of office closures.  Selling in winter means everyone is on board and ready to get your paperwork finalised so that you can move out and enjoy summer in your new home too!

Remember, asking an agent to do an appraisal for you, does not mean that you are committed to selling.  An experienced and professional agent will be able to guide you on the best time to sell; for your property and your circumstances.