Is Free Marketing Too Good to Be True?

Is Free Marketing Too Good to Be True?

That is completely fair. For years, sellers in New Zealand have been conditioned to expect a marketing bill before their property even hits the market.

Photography, listing upgrades, digital ads, brochures, signage. It often adds up to thousands of dollars, paid upfront, with no guarantee of outcome.

The way properties are promoted today is digital first, structured, and scalable. When systems are built properly and campaigns are refined over time, the cost model shifts. Instead of charging each individual seller separately for every component, we have structured our business to include a full launch as part of the service.

Our Free Marketing Package, Ignite, includes professional photography, interactive floorplans, brochures, signage, digital advertising across major platforms, and listing exposure on all major property websites. Your property is also promoted to our National Buyer Database, connecting you with motivated buyers beyond just your local area.

If someone tells you marketing is free, your first reaction is probably, “What’s the catch?”

This is not a stripped back version of marketing. It is a complete, strategic launch designed to create momentum from day one.

We believe good marketing should not be optional. It should not depend on how comfortable a seller feels spending more. It should be standard.

When you remove the need to fund marketing upfront, you remove hesitation. You allow every property to launch strongly. You create consistency. And consistency builds results.

Free does not mean cutting corners. It means we have chosen a smarter structure.

If you are selling your home, you should not have to question whether you can afford to present it properly. You should be able to start with confidence.

That is exactly why we built it this way.