Why We Chose to Include Marketing Instead of Charging for It

Zara Kljakovic

Thursday 12 March ‘26

Most real estate agencies treat marketing as an add on.

You list your property. Then you are presented with options. Photography packages. Advertising tiers. Feature upgrades. The more you spend, the more exposure you get.

We chose a different path.

Our Free Marketing Package was designed to maximise buyer engagement from day one. It includes professional photography to present your home at its best, interactive floorplans to increase online interaction, brochures and signage to support local visibility, and digital advertising across major platforms. Your property is listed on all major property websites and promoted to our National Buyer Database.

We believe marketing should be standard, not optional.

When a property goes to market, presentation and exposure are not luxuries. They are fundamental. Professional photography, floorplans, digital promotion and buyer reach are not extras. They are the baseline for a successful campaign.

So we built them into our service.

Our Free Marketing Package includes professional photography, interactive floorplans, brochures, signage, digital advertising, listing exposure on all major property websites, and promotion to our National Buyer Database.

Why? Because consistency drives results.

When every property launches with a structured, proven campaign, there is clarity. There is momentum. There is no negotiation around whether to invest more just to compete.

It also aligns with our belief in transparency. Sellers should know exactly what they are getting from the outset. No hidden layers. No pressure decisions once the process has started.

Including marketing simplifies the selling journey. It removes barriers. It creates confidence.

For properties that require something more tailored, whether that is premium creative, international reach, or region-specific targeting, additional strategies can be layered in thoughtfully. But the foundation remains strong for everyone.

We did not include marketing as a promotion.

We included it because we believe that is how modern real estate should work.

Selling your home should feel strategic, not transactional. Marketing is not an add on. It is the launchpad.

And that is why we built it into the foundation.

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and partnership opportunities.

enquiries@tallpoppy.co.nz

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