Tall Poppy Reports Record Month, Looks to Double in 2019

7 December, 2018

November was a record-breaking month for fast-growing Tall Poppy Real Estate, reporting 138% year on year growth.

November’s result exceeded the company’s previous record by 30% and comes after 12 months of rapid expansion - Tall Poppy has doubled its footprint and sales team since 2017, most recently entering Christchurch, New Plymouth, Invercargill, central Tauranga, and Blenheim.

Sam McIntyre, Tall Poppy Owner, says a focus on quality recruiting is behind the company’s success – believing strong salespeople, a great offer and great service is hard to combat

“Compared to the industry average, our salespeople achieve two to three times the number of sales. 

“Latest statistics from Trademe show we’re selling our properties quicker. Listings stay on the site for 40 days, compared to the national average of 54 days. In the last six months, our listings had 47% more views, and 38% more were added to watchlists” says Sam McIntyre

Michael Seymour, Tall Poppy Owner, says franchise territories are growing around one a month as more salespeople with business ambitions cotton on to the success of the model and want to get on board. 

“From the get-go, our salespeople gain significant sales and market share very quickly because the communities we operate in embrace what we offer. The extraordinary success of our new salespeople means it’s not uncommon for new franchise areas to achieve greater than a 20% market share within three months, that’s becoming pretty disruptive. 

“Next year, we will go further. Double in size and double the number of salespeople - we plan to go from having more than 100 people on the ground to 200. Every month we’re bringing on new people and new territories, 2019 will be the second year in a row we double our growth,” says Michael Seymour, Tall Poppy Owner.  

Tall Poppy is a New Zealand Real Estate Agency, headquartered on the Kapiti Coast, north of Wellington. Founded in 2012, it operates throughout New Zealand and has saved New Zealanders $28 million in fees. It is working to create a fairer real estate industry for all Kiwis and prides itself in being an active member of the communities in which it operates. It plans to be available in all regions of New Zealand by the end of 2020.