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The growing importance of tech in Real Estate

Technology is playing a growing role in real estate globally and locally, as people increasingly use online and video services.

Compass, eXp Realty, and Redfin are three of the largest, fastest-growing brokerages in the U.S. Each operates a traditional brokerage business model and leverages technology as a key competitive differentiator.

However, the engine room of each company’s growth is driven by agents. I like to say, agents sell houses, not technology.

Technology and personalised service go together. The importance of technology in the buying and selling process will continue to grow in New Zealand. 

Many home buyers start their search online and use an app as part of their home search. Real estate agents increasingly use social media, email marketing, and other technology-driven platforms to communicate with buyers and sellers.

Video tours are becoming more popular with remote buyers, who prefer a detailed, personal view as the agent takes them for a LIVE video tour.

Companies willing to embrace new technology, put customers first, and offer a better experience represent the future of real estate. Tall Poppy does both - putting customers first with its fair approach to real estate and embracing new technology. This commitment has seen the company voted first equal for Customer Satisfaction 2021 by Canstar, and win RateMyAgent’s Agency of the Year for 2021.

Mike DelPrete is a Global Real Estate Tech Strategist and an Independent Director of Tall Poppy Real Estate.