Why Tall Poppy Is Investing More In Marketing, Not Charging More For It

Zara Kljakovic

Thursday 2 July ‘26

We're taking a different approach. 

At Tall Poppy, we're investing more into marketing, technology and innovation while continuing to focus on delivering exceptional value for our clients. 

Why? 

Because we believe homeowners deserve more. 

The Industry Has Changed 

Today's property market is more competitive than ever. 

Buyers have access to more information. 

More properties are available online. 

And expectations around marketing continue to rise. 

Standing still isn't an option. 

To deliver great results, agencies need to continue investing in the tools and platforms that help properties stand out. 

More Included, Not More Expensive 

For many homeowners, selling costs can quickly add up. 

Marketing upgrades. 

Premium advertising. 

Additional exposure packages. 

Before long, the bill can run into thousands of dollars. 

We've always believed there is a better way. 

Instead of asking vendors to pay more, we're focused on negotiating better solutions and investing in smarter systems that create value for everyone. 

A Perfect Example 

Our new partnership with realestate.co.nz is exactly that. 

We've secured access to realestate.co.nz platinum exposure for Tall Poppy vendors, helping properties gain greater visibility and engagement without placing additional financial pressure on sellers. 

It's a significant investment by Tall Poppy because we believe premium marketing should be more accessible. 

Innovation Is Part Of Our DNA 

Tall Poppy was built on challenging traditional thinking. 

From fair fees to online offers and digital sales tools, we've consistently looked for ways to improve the selling experience. 

The latest marketing enhancements are simply the next step in that journey. 

What It Means For Sellers 

More exposure. 

More visibility. 

More opportunities to connect with buyers. 

And most importantly, more value. 

Because when it comes to selling your home, we believe your money should go further. 

That's why we're investing more in marketing, not charging more for it. 

All enquiries

Email us for general queries, including marketing 
and partnership opportunities.

enquiries@tallpoppy.co.nz

Call Head Office

Call us to speak to a member of our team. We are always happy to help.

0800 82 55 76

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