Tall Poppy funds promoted listings for sellers in a first-in-NZ partnership with realestate.co.nz

The two brands are proud to announce a new strategic partnership that will deliver significant benefits to property sellers across New Zealand, combining premium marketing exposure with industry-leading technology that enhances buyer engagement.  

From 1 July 2026, every property marketed by Tall Poppy will receive a Platinum upgrade on realestate.co.nz as part of Tall Poppy's ‘Free Marketing’ package, giving vendors access to premium property marketing that would traditionally cost thousands. 

The partnership also introduces a new "Make an Offer" button on all Tall Poppy listings, streamlining the buyer journey from property search through to making an offer. 

Tall Poppy CEO Michael Seymour says the partnership reflects a shared commitment to innovation, customer experience and delivering greater value to consumers. 

"The real winners in this partnership are New Zealand homeowners," says Seymour. 

"The industry has traditionally asked sellers to pay more and more for premium marketing exposure. We've taken a different approach. By partnering with realestate.co.nz, we're able to provide our vendors with significantly more visibility while continuing to offer one of the strongest value propositions in New Zealand real estate." 

The Platinum upgrade provides enhanced visibility on realestate.co.nz through premium placement, additional exposure in surrounding suburbs and regular listing refreshes, helping properties stay at the top of the search and in front of active buyers for longer. 

Seymour says today's consumers expect convenience. 

"People can shop, bank and manage much of their lives online. Property should be no different. The Make an Offer button removes friction from the buying process and makes it easier for buyers to take action when they're ready." 

The partnership represents an important step forward in the evolution of the property journey  

GM of Sales for realestate.co.nz, Rishi Ankus, says the partnership reflects a shared commitment to making the property journey easier for New Zealanders. 

"As we celebrate 30 years of realestate.co.nz, we're proud of the role we've played in continually innovating and challenging the status quo to improve the property experience for Kiwis," says Ankus. 

"This partnership with Tall Poppy is a natural fit because it gives sellers the exposure they need to help their property stand out from the moment it goes live and reach more potential buyers. 

At the same time, it helps create a smoother, more connected experience for buyers, which sits at the heart of everything we do at realestate.co.nz." 

The agreement also expands the reach of Tall Poppy listings to realestate.co.nz’s market-leading audience, including its growing international reach 

With more buyers beginning their property search online, including returning Kiwis and overseas-based purchasers, greater visibility can create more opportunities for sellers by helping their property reach a wider pool of potential buyers. 

According to Seymour, the partnership demonstrates what can be achieved when industry leaders work together to improve outcomes for consumers. 

"This is about more than marketing. It's about creating a better experience for buyers and sellers. Tall Poppy and realestate.co.nz both have a strong history of innovation and challenging traditional thinking. Together we're delivering a smarter, more connected property experience that puts consumers first." 

Tall Poppy’s enhanced ‘Free Marketing’ package will be available on all new Tall Poppy residential listings from 1 July 2026. 

For more information, visit tallpoppy.co.nz. 

About Tall Poppy 

Tall Poppy is one of New Zealand's most innovative real estate brands, known for combining fair fees, modern technology and exceptional customer service. With a nationwide network of sales professionals and a commitment to transparency and innovation, Tall Poppy continues to challenge traditional real estate models and deliver better value for Kiwi homeowners. 

About realestate.co.nz 

realestate.co.nz is New Zealand's longest-standing property website and one of the country's most trusted destinations for property buyers, sellers and real estate professionals. The platform connects millions of property seekers each month with the latest property content and continues to invest in technology and innovation to improve the property experience for New Zealanders.