Summary.   Tall Poppy’s Bay of Plenty teams – stretching from Papamoa to Katikati - have taken top honours in the 2021 RateMyAgent awards, winning Agency of the Year.

Tall Poppy Bay of Plenty Rated Best Real Estate Agency in New Zealand

Monday 15 March ‘21

This is a fantastic achievement. We’re proud of our Bay of Plenty (BOP) teams and their commitment to delivering fairer real estate.  RateMyAgent is Australasia’s premiere real estate agent ratings agency. Their annual awards are entirely objective and independent, decided on verified feedback from buyers and sellers.

Michael Seymour, Director and Owner of Tall Poppy, says it’s a significant award for the BOP team, which is achieving 80% market share in some areas, dominating in Omokoroa and Katikati.

“We’re relatively new to the Bay, and every year we’re taking more and more market share. Our BOP team works closely together and supports each other - setting high standards for us all; to be awarded the top region is huge.

Our team is continuing to gain market share from traditional agencies – people are frequently realising they don’t need to pay huge fees to get the best possible marketing and sales results.

“Much of the fees traditional agencies charge goes towards paying rent on massive, unnecessary offices. Kiwis are smart and are increasingly seeing through the old model; choosing our way – the better way – of doing real estate,” says Michael Seymour.

Tall Poppy is also first equal in the Canstar Blue Awards for 2021, earning the prestigious 5-Star Award for Overall Satisfaction, one of only two real estate agencies to earn 5 Stars in any category.  Tall Poppy achieved five stars in Value for Money and Contract Handling, as well as Marketing and Financial Paperwork categories.

Michael Seymour says the notion that the ‘traditional’ agencies do it better is being blown out of the water.

“We’re about more than token gestures. We’re serious about offering fairer and better real estate to New Zealanders. In 2020 we launched our market-leading free marketing package. More than just a sales gimmick, it’s a considered and researched suite of 10 initiatives – and yet our fees are still around 2/3 of what traditional agencies charge.

Comparing our approach to the traditional models is like comparing Netflix to Blockbuster. We are an ambitious challenger in our market, and we have no intentions of slowing down

“We’re using tech, digital smarts and social media smartly while equipping our agents with the best possible tools, so they’re as efficient as possible,” says Michael Seymour.

Canstar is Australasia’s biggest financial and consumer research, ratings, and comparison site. Canstar Blue canvassed the opinions of 1166 New Zealanders who had used a real estate agent's services to purchase, sell, or rent a home in the last three years, across a range of categories, to measure and track their satisfaction.

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