More eyes on your property, more reasons to talk to Tall Poppy.

Zara Kljakovic

Monday 16 November ‘26

The numbers are looking good

Since our rollout of realestate.co.nz Platinum marketing across all Tall Poppy listings in July 2026, our average listing views have increased by 171.5% and average enquiries have increased by 179.1%.

That’s close to three times the average listing views and enquiries compared with the earlier period.*

For sellers, these are encouraging results. More listing views mean more opportunities for potential buyers to explore a property. More enquiries give our agents more opportunities to answer questions, arrange viewings and understand what buyers are looking for.

Giving your property room to stand out

Getting a property online is an important first step but there's more to keeping it visible after that. Platinum marketing on realestate.co.nz supports visibility of our listings with prominent placement, regular refreshes and digital advertising that extends a property’s exposure beyond the portal.

It’s about giving buyers more opportunities to discover your home, whether they’re actively searching for their next place or come across it while browsing elsewhere online.

Good marketing needs good people behind it

Of course, a view isn’t a viewing, and an enquiry isn’t an offer.

The next step matters just as much. Your agent needs to respond, have the conversation, organise the viewing and follow up. They need to understand what buyers are saying and help you decide what to do with that feedback.

Our realestate.co.nz partnership works alongside our wider marketing, buyer matching, technology and local agents. The results reflect that combined effort.

We’re pleased to see the lift in attention and enquiries. We’re also continuing to track how that activity translates into sales over time.

Let’s talk about your next move

Every property has its own selling points. A good marketing plan helps the right people discover them.

If you’re thinking about selling, talk to your local Tall Poppy agent about how we’ll put your property out there, keep you informed and help buyers take the next step.

Source: realestate.co.nz rollout review, data as at 15 October 2026. Tall Poppy national averages per listing for properties published July to September 2026 compared with September 2025 to June 2026. Average listing views rose from 366.7 to 995.7; average total enquiries rose from 1.26 to 3.53. Enquiries include email and click to contact activity, which does not necessarily represent a completed conversation. Results reflect combined initiatives and do not establish the effect of Platinum alone. Individual property results vary.

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