A Spectacular Partnership

Ryan Edwards

Monday 29 July ‘24

At Tall Poppy, because we're interrupters who shake things up and do stuff differently, we're used to people saying things like “that’s so cool”, “why didn't I think of that?" and even....."wow!”

Speaking of which, we're really, really excited to announce that we are now official partners of  World of WearableArt® (WOW)..

Tall Poppy is the sponsor of the People's Choice Award for WOW. For the people, by the people! Across the duration of the show season show goers are invited to vote for their favourite garment from the WOW Competition. The garment that receives the most votes will be crowned the Tall Poppy People’s Choice Award winner after the close of the 2024 show season.

This year has been a big year for us, not only have we totally rebranded and let Aotearoa know that  we are the people reimagining real estate, we’ve become the first real estate agency to be certified NZ Made, and partnering with an absolute NZ Icon is the icing on an already decadent cake. This partnership is totally in keeping with our kiwi values of honesty and ingenuity - it is fitting that we have aligned ourselves with what is a cultural and artistic institution in this country.

People from all around the country make a pilgrimage to Wellington to see this spectacle of creativity. The 2024 WOW Show: DREAM AWAKE promises to be “a journey to a world between worlds, where imagination becomes reality.”

We’ll be right there amongst it as audiences follow the dreamer through six awe-inspiring realms, as they navigate worlds spun by the mysterious and magical dream maker. This partnership is the work of Tall Poppy Head of Marketing Pearl DuPont, and she is relishing the opportunity to stand alongside such an incredible brand.

"We feel a real kinship with this event, we see our values reflected in the incredible brand, and we can’t wait to be a part of something that really pushes the boundaries of what people expect or can even imagine.”

From September 26 to October 13, we’ll be dressing to impress, we’ll be getting our glitz on, and we’ll be loving every single moment of being immersed in something as special as the 2024 WOW Show, and we hope that it will be an occasion to bring people together – from friends and whānau to business partners, right through to clients past and present.

So, keep an eye out for the 2024 World of WearableArt® (WOW) Show: DREAM AWAKE, and look out for the fabulous colours of Tall Poppy, and word of warning, the excitement is already out the gate.

It’s going to equal parts fabulous (cue jazz-hands) and mind-blowing.

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and partnership opportunities.

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