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Wellington Chocolate Factory and Tall Poppy Release New Bespoke Bar 

Strawberries and cream feature in our brand-new collaboration bar created with Wellington Chocolate Factory, a first for both ground-breaking Kiwi companies.  

The bespoke bar is the newest release in our range of exciting, locally-focused products we are creating exclusively for our team and vendors.  

In late 2020, we released our Limited-Edition Poppy Seed Gin with Imagination Gin. This new chocolate bar features freeze-dried strawberries and white chocolate – and is the first time Wellington Chocolate Factory (WCF) has created a bar using 100% white chocolate.  

Maddi Brown, Head of Innovation and Product Development for WCF, says the bar has 8% freeze-dried strawberries - the highest percentage they have ever used, giving it the unmistakable strawberries and cream flavour. 

The strawberries make this bar delicious, and I love the colour it’s produced. 

“We’ve discovered how versatile white chocolate is when using freeze-dried products. The flavour not only comes through well, but you also get a great colour, too,” says Maddi Brown.  

Our team has worked closely with WCF in making the new bar - from potential flavour combinations to tasting and choosing the final product.  Heidi Roberts, Head of Brand for Tall Poppy, says she’s proud of their creation.

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We want to support the incredible producers we have in our backyard 

“Putting our stamp on a WCF bar has been incredibly special, and we are so proud of the final product. We want to celebrate what these producers do with our team and vendors – which is even more important after the disruption caused by Covid-19. 

“As well as tasting amazing, its unmistakable colour sets it apart.  I’m excited for our customers to be able to taste and share in what we’ve created and share the love we have for WCF’s craft nationwide,” says Heidi Roberts.  

The WCF x Tall Poppy Bar features in the company’s new appraisal packs, sent to thousands of Kiwis each year from Invercargill to Northland. The bar is the latest release in the new range of exciting, locally-focused collaborations Tall Poppy is working on with iconic Kiwi companies and creators.